Privacy Policy

Last updated: 12 February 2026

Luma Digital Marketing (Pty) Ltd (“we”, “us”, or “our”) is committed to protecting your personal information and ensuring it is processed lawfully, fairly, and transparently.

This Privacy Policy complies with the Protection of Personal Information Act, 4 of 2013 (POPIA) and, where applicable, the General Data Protection Regulation (GDPR).

1. Who We Are

Luma Digital Marketing is a digital marketing agency based in South Africa, providing online marketing services to businesses.

Contact Details:
Email: lara@lumadigital.co.za
Website: https://lumadigital.co.za

2. Information We Collect

We collect personal information that is adequate, relevant, and limited to what is necessary.

This may include:

  • Full name and surname
  • Email address
  • Phone number
  • Business name and related information
  • Information submitted via contact forms
  • Technical data (such as IP address, browser type, and device information)

Providing this information is voluntary, but failure to do so may limit our ability to assist you.

3. How We Collect Information

We collect information when:

  • You complete a contact form on our website
  • You communicate with us via email or other channels
  • You interact with our website through cookies and analytics tools

4. Lawful Basis for Processing

We process personal information based on:

  • Consent – when you submit your details or agree to cookies
  • Contractual necessity – when providing services or responding to enquiries
  • Legitimate interests – to improve our website, services, and marketing performance
  • Legal obligations – where required by law

You may withdraw your consent at any time.

5. How We Use Your Information

We use your information to:

  • Respond to enquiries and provide quotations
  • Deliver digital marketing services
  • Send marketing communications (only where consent has been given)
  • Improve our website and user experience
  • Analyse website performance and marketing effectiveness

We do not use your information for purposes unrelated to those described above.

6. Third-Party Services

We use trusted third-party service providers, including:

  • Google Analytics (website analytics)
  • Meta (Facebook and Instagram advertising tools)
  • MailerLite (email marketing)

These providers may process personal information on our behalf and may transfer data outside South Africa. We ensure that appropriate safeguards are in place to protect your information.

Where personal information is transferred outside South Africa, we ensure that such transfers are subject to appropriate safeguards, including data protection agreements and standard contractual clauses where applicable.

Advertising and Remarketing

We may use advertising platforms such as Google Ads and Meta to display relevant advertisements to users.

These platforms use cookies and tracking technologies to:

  1. Show personalized advertisements based on your browsing behavior
  2. Measure the effectiveness of marketing campaigns
  3. Re-target users who have previously visited our website

You can manage or opt out of personalised advertising by visiting: https://adssettings.google.com

7. Data Retention

We retain personal information only for as long as necessary:

  • Enquiries: up to 24 months
  • Client data: up to 5 years (for legal, tax, and accounting purposes)

After this period, data is securely deleted or anonymised.

8. Your Rights (POPIA & GDPR)

You have the right to:

  • Access your personal information
  • Correct or update inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Regulator

To exercise your rights, contact: lara@lumadigital.co.za

Information Regulator (South Africa):
Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za

9. Data Security

We implement appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Loss or damage
  • Misuse or unlawful processing

In the event of a data breach, we will notify affected individuals and relevant authorities where required by law.

10. Cookies

Our website uses cookies and similar technologies to improve functionality and analyse performance.

Non-essential cookies will only be placed on your device with your consent.
You can manage your cookie preferences through your browser settings or cookie banner.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be published on this page with a revised “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Luma Digital Marketing (Pty) Ltd
Email: lara@lumadigital.co.za
Website: https://lumadigital.co.za