Paid Ads
The Right Ad. The Right Audience.At Exactly the Right Time.
We manage Google and Meta ad campaigns that drive real leads, sales and revenue — not just clicks. Every rand you spend is tracked, optimised and working harder for your business.
Google and Meta ads
Campaigns across Search, Display, Facebook and Instagram.
Full spend transparency
Your budget sits in your own ad account, visible to you.
Conversion tracking first
Nothing goes live until we can measure what it brings in.
Month to month
No lock-in. Pause or stop whenever it suits you.
One price list, whichever platform you advertise on
The three packages below apply to Google Ads and to Meta Ads, the platform behind Facebook and Instagram. Pick the platform that suits your business, or run both.
Google Ads
Puts you in front of people who are already searching for what you sell. Best when there is demand to capture.
Meta Ads
Facebook and Instagram. Puts you in front of the right people before they have started looking. Best for creating demand.
Or both together
Most small businesses do best with a mix. Run both and the second platform is a flat R2 000 a month on top, whatever you spend.
The fees are identical on either platform. The same monthly management fee and the same once-off setup fee, whether you advertise on Google or on Meta. The setup fee is charged per platform, so running both means paying it twice — once for each account we build.
There are three payments. Two come to us, one goes to the platform.
No mark-ups, no hidden media fees, and no surprises on your invoice.
Setup fee
A once-off charge to build your ad account properly from scratch, covering research, campaigns, ad copy and tracking. You pay it once, at the start, for each platform you advertise on.
Paid to LumaManagement fee
A monthly fee for running and improving your ads: watching what works, cutting the waste, writing new ads and reporting back in plain English. It is set by the package you choose, and it is the same amount every month whatever you spend on ads.
Paid to LumaYour ad spend
The money Google or Meta actually charges to show your ads. It comes off your own card, you choose the amount, and you can change it any day.
Paid to Google / Meta
Choose the one that fits your business
The package you choose sets your monthly management fee. The once-off setup fee is the same on every package, and is charged once for each platform you advertise on.
The budget on each package is your ad spend for Google Ads or Meta Ads. It is paid straight to Google or to Meta off your own card, never to us, and you choose the amount. The fees below are what Luma charges to build and run the ads for you.
Essential
One main service, one town.Plumbers, salons, dentists, coaches.
Management
R1 500/month
The same every month, on Google or on Meta, whatever you spend on ads.
Plus a once-off setup fee
R1 500
per platform you advertise on
Setup, done once
- Ad account opened in your name
- Tracking installed on your website
- Research into what your buyers look for
- 1 campaign, 2 to 3 ad groups
- Ad copy written for you
- Location and audience targeting
- Conversion tracking so leads are counted
- Live in 5 to 7 working days
Every month after that
- Weekly review of what is working
- Wasted clicks blocked
- Bids and budgets adjusted
- New ads written and tested
- A plain-English report each month
- A call with Lara each month
- Up to 3 active campaigns
Not included
- Your ad spend, paid to Google or Meta
- Website or landing page builds
- Photography and video
What month one costs
Management feeR1 500
Setup fee, once offR1 500
Your ad spend, fromR3 000
Total, month oneR6 000
Then from month twoR4 500/m
Per platform. These are the figures for advertising on one of Google or Meta. The ad spend is paid to the platform, not to us.
Standard
Several services or product ranges.The tier most clients start on.
Management
R2 350/month
The same every month, on Google or on Meta, whatever you spend on ads.
Plus a once-off setup fee
R1 500
per platform you advertise on
Setup, done once
- Everything in Essential, plus:
- 2 to 3 campaigns, split by service
- Full research including what to exclude
- Up to 6 ads written
- Remarketing audiences built
- Analytics linked up properly
- Live in 5 to 7 working days
Every month after that
- Everything in Essential, plus:
- Twice-monthly optimisation
- Two versions of each ad tested
- Remarketing kept running
- Landing page recommendations
- Priority WhatsApp support
- Up to 6 active campaigns
Not included
- Your ad spend, paid to Google or Meta
- Website or landing page builds
- Photography and video
What month one costs
Management feeR2 350
Setup fee, once offR1 500
Your ad spend, fromR6 000
Total, month oneR9 850
Then from month twoR8 350/m
Per platform. These are the figures for advertising on one of Google or Meta. The ad spend is paid to the platform, not to us.
Advanced
More than one branch, town or region.Several locations to fill, bigger budgets.
Management
R3 500/month
The same every month, on Google or on Meta, whatever you spend on ads.
Plus a once-off setup fee
R1 500
per platform you advertise on
Setup, done once
- Everything in Standard, plus:
- A campaign per branch, town or region
- Separate budgets per location
- Automated campaigns for lead generation
- Enquiries tracked by location
- Advanced audience segments
- Live in 7 to 10 working days
Every month after that
- Everything in Standard, plus:
- Weekly optimisation
- Budget moved between locations monthly
- Per-branch performance reporting
- Quarterly strategy session
- Unlimited active campaigns
Not included
- Your ad spend, paid to Google or Meta
- Website or landing page builds
- Photography and video
What month one costs
Management feeR3 500
Setup fee, once offR1 500
Your ad spend, fromR10 000
Total, month oneR15 000
Then from month twoR13 500/m
Per platform. These are the figures for advertising on one of Google or Meta. The ad spend is paid to the platform, not to us.
A few things that sit outside the packages
Running both platforms? The second one is a flat R2 000 a month on top, plus its own once-off R1 500 setup. Already running ads? An Account Takeover is R3 500 once-off per platform: a full audit, a wasted-spend report, tracking repaired and the campaigns rebuilt. LinkedIn Ads are quoted per campaign, just ask.
Our Paid Ads Services
We run and manage Google and Meta ad campaigns end-to-end — from strategy and creative to daily optimisation and monthly reporting.
Search Advertising
Google Ads
Display & YouTube Ads
Google Ads
Facebook & Instagram Ads
Meta Ads
Remarketing Campaigns
Google & Meta
Ad Copy & Creative
Creative
Performance Reporting
Reporting
Our Paid Ads Process
01
Research
We study your business, audience and competitors to build the right strategy.
02
Create
We build your campaigns, write the copy and set up targeting and tracking.
03
Launch
We go live and monitor closely in the first days to ensure strong early performance.
04
Optimise
We test, tweak and optimise weekly to lower your costs and increase results.
05
Scale
We scale what's working to grow your leads, sales and revenue month on month.
The questions everybody asks
- Google or Meta, which one do I need?
- If people already search for what you sell, such as a plumber or a dentist, start with Google. If you need people to discover you, such as a new product or an event, start with Meta. If you are not sure, we will tell you on the free call rather than sell you both.
- Which tier am I?
- If you sell one main thing in one area, you are Essential. If you have several services or product ranges you want advertised separately, you are Standard. If you have more than one branch, town or region to fill, you are Advanced. The tier sets your monthly management fee. The setup fee is the same whichever tier you are on.
- Why is month one more expensive?
- Because the setup fee only ever happens once. From month two you pay the management fee and your ad budget, and nothing else.
- Does my monthly fee go up if I spend more on ads?
- No. Your management fee is set by your package and stays the same whether you spend R3 000 or R30 000 a month on ads. It is never a percentage of your spend. It only changes if you move to a different package, and then only from the start of a month, agreed with you first.
- Do I have to spend the recommended budget?
- No, it is yours to set, and it changes nothing about what you pay us. But below about R3 000 a month there simply are not enough clicks to learn anything from, so the management fee stops earning its keep. We would rather tell you that now than take your money.
- Does Luma take a cut of my ad spend?
- Never. Google and Meta charge your card directly. Our fee is fixed, so we have no reason to push you to spend more than you should.
- Whose account is it?
- Yours. It is opened in your name, you keep full access, and if we ever part ways the account, the campaigns and all their history stay with you. We simply remove our access.
- Am I locked in?
- No contract term. One calendar month's notice to cancel, in writing, and that is it.
- When will I see results?
- Ads usually go live in 5 to 7 working days, and the first enquiries often arrive in week one. Give it 60 to 90 days before judging it properly, because that is how long the platform needs to learn who your buyers are.
- Can I change tier or platform later?
- Yes, up or down, from the start of any month. Adding the second platform later costs its own setup fee, and it then runs alongside the first for a flat R2 000 a month.
The small print, said properly
Your management fee is fixed by your package and does not move with your ad spend. Changing package changes it, from the start of a month and never without agreeing it with you first.
Prices exclude VAT where applicable. We need admin access to your website to install tracking correctly. Without it we cannot tell you which ads produced which enquiry.
Quoted setup fees assume a working website with a contact form or a way to buy. If your site needs work first we will say so before you commit, and quote that separately.
The setup fee is charged once per platform, so advertising on both Google and Meta means paying it twice. The figures on your accepted quote are the ones that apply.
Ready to Turn Your Ad Spend Into Real Revenue?
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